About us

The Agency for Regional Development of the Rasina District was founded in December 2013. The founders of the agency are all six local governments of the Rasina district – the city of Krusevac, the municipalities of Trstenik, Aleksandrovac, Brus, Varvarin and Cicevac.

Our vision

The vision of the Agency is to become a key carrier of development processes in Rasina district through the creation and implementation of development strategies, projects and programs, creating a district brand through partnerships with all relevant factors of economic and social development.

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Our mission

Our mission is to contribute to the socio-economic development of Rasina District as an area suitable for work, life, investment and business, by raising the level of competitiveness of the entire region, by contributing to the development and implementation of local and regional strategic documents and providing technical support. and international programs and projects.

Our goal

The main goal of the Agency is to contribute to the improvements of socio-economic development and raising the quality of living standards in the Rasina district.

Specific objectives:

  • improve the existing and build new internal capacities of the Agency for Regional Development Process Management;

  • Building good business relations of the Agency with partners at the regional, national and international level;

  • to improve inter-municipal cooperation in the Rasina region;

  • Improving institutional capacity at the local and regional level for following processes:

    • strategic and action planning,

    • defining measures and implementing support programs for sustainable development (rural development, ecology, energy efficiency, education…),

    • project preparation and implementation.

  • Improving  business environment and development of support instruments for the SME sector;

  • Defining measures and implementing support programs for agricultural and rural development;

  • Establishing a „knowledge bank“ on all relevant issues and data related to the regional development of the Rasina region;

  • Promote potentials and lobby for the interests of improving the regional development of the Rasina region;


The Agency performs business activities on the territory of the Rasina region, which is located in the statistical region of Šumadija and western Serbia. The Rasina area includes the territories of the town of Kruševac and the municipalities of Varvarin, Trstenik, Aleksandrovac, Brus and Ćićevac. It covers an area of 2,668 km2, which represents 3.34% of the total territory of the Republic of Serbia. There are a total of 296 settlements in the Rasina region (6 urban and 290 rural) with 241,999 inhabitants, according to the data of the Republic Bureau of Statistics based on the 2011 census.


The geographical position of Rasina district is favorable, because it is located in the central part of Serbia and a large number of cities in Serbia are located at a distance of less than 200 km from Krusevac, (Kraljevo 60 km, Nis 75 km, Kragujevac 80 km, Cacak 90 km, Leskovac 110 km, Zajecar 120km, Uzice 150km, Novi Pazar 160 km, Belgrade 200km…) which is very important for economic development.

It is in the immediate vicinity of Pan-European Corridor X, ie. the Belgrade-Niš highway partly passes through the municipality of Ćićevac, and the Belgrade-Niš railway passes through the territories of the municipality of Ćićevac and the city of Kruševac. The construction of the Pojate-Preljina highway (Moravian Corridor) is planned, which will enable an even faster connection in road traffic with other parts of Serbia via Corridors X and XI.

In addition to large economic systems such as Kromberg and Schubert, Henkel, Cooper Tire, Rubin, Trial, FAM, Vino Župa and Prva Petoletka, small and medium-sized enterprises (SMEs) are gaining more and more importance in economic flows. Their representation is 99% of the total number of companies and they become carriers of economic growth and employment and an important factor in improving the economic efficiency of the local economy.

The most important tourist destination in the district is the ski center Kopaonik, which also has the status of a national park, then Ribarska Banja, which in recent years occupies an increasingly important place on the tourist map of Serbia in spa tourism with a modern wellness centers and swimming pools with thermal water in the municipalities of Aleksandrovac and Trstenik, ethno tourism, fishing tourism on Lake Ćelija and South, West and Velika Morava and hunting tourism on Jastrebac and Mojsinjskim mountains.

The total foreign trade of the Rasina district for 2015 amounts to 355.5 million dollars. Since 2011, the volume of foreign trade has been constantly declining (with the exception of 2013), so the total foreign trade in 2015 is only at 83.7% of the volume from 2011. Participation in the total foreign trade of Serbia is in the observed period of 1.1-1.3%. The coverage of imports by exports has an upward trajectory and it increased from 104.5% in 2011 to 15.7% and in 2015 to 123.9%. At the national level, the coverage of imports by exports is 74%.

Krusevac is the economic, administrative, cultural, health, educational, informational and sports center of the Rasina district. The city of Kruševac covers 101 settlements and covers an area of ​​854 km². Krusevac was the medieval Serbian capital. Kruševac was built as his capital by Prince Lazar in 1371. It was first mentioned in 1387, in a charter by which Prince Lazar confirmed his earlier trade privileges to the people of Dubrovnik in his fortified capital. The city became the economic and cultural center of Serbia. The place from which it was managed and which gave the initiative for the organization of the state.

The legend says that Kruševac was named after the pear , a round river stone with which the city was mostly built.

Kruševac is located in the Kruševac valley, which includes the composite valley of the West Morava, and stretches between Levča and Temnić in the north, Župa, Kopaonik and Jastrebac in the south, and the Kraljevo valley and the Ibar valley in the west.

According to the latest census from 2011, the City of Kruševac had 131,368 inhabitants, while the town of Kruševac had 58,745 inhabitants (according to the 2002 census there were 57,371 inhabitants, and according to the 1991 census - 57,871 inhabitants).

There are 46395 adults living in Kruševac, and the average age of the population is 39.2 years (38.2 for men and 40.1 for women). There are 19342 households in the settlement, and the average number of members per household is 2.95.

In addition to favorable business environment, the city offers a variety of tourist, cultural and sports-recreational facilities where the medieval monasteries, Krusevac Theater, sports complex and football stadium Mladost, which was built according to the highest European standards.

The economic activity of the city of Kruševac takes place in 12 sectors, but the largest number of employees is in the field of manufacturing, trade, construction and transport (92% of the total number of employees in the city).

The greatest influence on the place of the city of Kruševac on the republic's map of development has economic entities from the field of chemical, machine, wood processing, food and textile industry, whose business exceeds the framework of the local economy.

With 5,093 business entities (1,075 companies and 4,018 entrepreneurs), according to the data of the Business Registers Agency on 15.08.2012. year, Krusevac today is an economic center of importance for the Rasina district.

When it comes to companies, small and medium enterprises (SMEs) are gaining more and more importance in economic flows; their representation is 99% of the total number of companies. SMEs are the carriers of economic growth and employment and an important factor in improving the economic efficiency of the local economy.


The municipality of Trstenik is located in the valley of the West Morava, on the slopes of the Gledić Mountains and Goč. Trstenik itself is located on the right bank of the West Morava, at 172 meters above sea level. According to the 2011 census, there were 15,282 inhabitants. There are 13,800 adult inhabitants in the settlement of Trstenik, and the average age of the population is 38.5 years (37.8 for men and 39.2 for women). There are 6079 households in the settlement, and the average number of members per household is 2.83.

Trstenik is a center of the machine industry, known outside Serbia in the field of hydraulics and pneumatics, and also an important agricultural center in the valley of the West Morava.

The town is located at the place of passage and crossing of Moravian roads that connect this area with Kruševac, Kraljevo, Vrnjačka Banja, Župa and Levča. The railway Stalac - Kraljevo passes through the city, through the valley of the West Morava, and in its immediate vicinity is the airport, which experts say is among the most suitable in the country for training pilots of sports planes, light and ultralight aircraft.

The culture of Trstenik and its surroundings has a long and rich tradition. For centuries, the monastery of Ljubostinja has been a cultural center of immense importance for the entire region. The traditionally rich cultural life of Trstenik is organized by the National University of Trstenik and the National Library "Jefimija".


Brus is a town in the municipality of Brus, in the Rasina district, in Serbia. According to the 2011 census, there were 4,636 inhabitants. Brus is located on the eastern slopes of Kopaonik between Rasina and Graševačka river, it is known as an air spa. It is located at the crossroads of roads to Kopaonik, Aleksandrovac, Krusevac, Josanicka and Vrnjacka Banja. In recent years, it has developed as a tourist center and has become the northeastern gate of Kopaonik. The pearl of the tourist offer of the municipality of Brus is the Tourist Center Bela Reka - Brzeće, which is located at the foot of Kopaonik, which is more accessible and tame than the peaks, ideal for families, athletes and children, people with health problems. springs, geysers, waterfalls, caves. The connection of the lifts into a unique system, allows skiers who stay in the foothills the availability of all ski slopes Kopaonik.

The municipality of Brus is located in the central and southeastern part of the Republic of Serbia. The territory of the municipality of Brus is located on the Kopaonik massif, covering the territory of the eastern part of Kopaonik from the highest place Pančićev vrh 2,017 meters to the lowest part of the village Zlatari, between the rivers Rasina and Graševka. The area of ​​the municipality is 605 km2. The average altitude of the municipality of Brus is 450 m. According to the 2011 census report, there were 16.293 inhabitants.

It can be said that the municipality of Brus has a good position towards large geographical units and areas in which there are significant natural resources of the Republic of Serbia, a position towards roads, developed economic regions and large business centers.

The municipality of Brus borders with the municipalities of Raska, Leposavic, Kursumlija, Blace, Krusevac and Aleksandrovac. It belongs to the Rasina district.

The administrative center of the municipality is the town of Brus, which is located between Rasina and Graševačka rivers.

In Bruce itself, there are numerous sports fields (tennis, football, basketball courts), an outdoor Olympic swimming pool, and a modern sports hall. Also, in Brus, there is a source of healing water as well as a large number of beautiful places suitable for walking and enjoying nature. The surrounding forests and hills with landscaped hunting grounds provide opportunities for hunting tourism, the proximity of Lake Ćelije, rich in fish, enjoying sport fishing.

In the municipality of Brus, there is an office for Local Economic Development (LED), and according to the decision of the mayor, there is also the assistant president for economy and agriculture Radisav Predolac and the assistant president for economic development and investments Sasa Miljkovic.

The municipality of Brus is a partner in the project Portal of the unified offer of products and services of the Rasina district.


Aleksandrovac is a town and the seat of the municipality of Aleksandrovac in the Rasina district. According to the 2011 census, it has 6228 inhabitants. It is located in Aleksandrovacka Župa, a famous Serbian vineyard with a long tradition of growing vines and producing quality wines. Geographical, climatic and pedological conditions are among the best in Serbia for growing vines.

With its geographical position, Aleksandrovac dominates the hills and opens a view of the vineyards and meadows of Kopaonik. The Župa vineyards are located in the western part of Serbia, in the basin of the West Morava and its tributaries.

Aleksandrovac is a city known for various traditional events such as: "Župske berbe", international festival of classical music "KozArt" according to the idea of ​​Egon Mihajlović, manifestation "Koznik - city of knights", Rasinski kotlić, Glišić days and various other events.

Aleksandrovac covers an area of 387 km2, of which agricultural land occupies 25,230 ha, and 12,846 ha are under forests. According to the 2011 census, there are 26,522 inhabitants in 55 settlements of the municipality.

The Municipality of Aleksandrovac is a partner in the project Portal of the unified offer of products and services of the Rasina district.

Varvarin is a town and the seat of the municipality of the same name in the Rasina district. The area that belongs to the municipality of Varvarin in the east and southeast is almost completely bounded by natural borders - the bed of the Velika Morava and the West Morava. According to the size of the territory and the number of inhabitants, the municipality of Varvarin belongs to the smaller municipalities of Serbia, densely populated and primarily agrarian. According to the 2011 census, there were 2,169 inhabitants.

On the territory of the municipality of Varvarin, according to previous research, there is a large number of various cultural assets of regional and local importance. Remains of architectural heritage buildings on the territory of the municipality are represented from all historical periods - prehistory, antiquity, the Middle Ages and the New Age.

Varvarin is an ecologically clean municipality, functional and organized in traffic, health and education. Rich, well-organized and prosperous environment with a nurtured culture and tradition. Traditionally agricultural - tourist area, with young people who stay to live and work in it. Temnić - an air spa with lots of greenery and flowers, landscaped parks and squares.

The Municipality of Varvarin is a partner in the project Portal of the unified offer of products and services of the Rasina district.

The Kruševac Regional Chamber of Commerce was established by the Law on Chambers of Commerce of the Republic of Serbia (Official Gazette No. 65/01) as one of 17 regional chambers of commerce within the Serbian chamber system. The establishment of the Chamber has contributed to the improvement of the business environment by providing professional assistance to its members, organizing seminars, lectures and fairs, working to improve business morale and fostering good business practices. Also, the Chamber works on harmonizing the interests of members and providing assistance in founding new companies and restructuring existing ones. The Kruševac Regional Chamber of Commerce officially started operating in January 2003.

Having in mind the fact that the Rasina district has a healthy economy, oriented towards the foreign market, there was a need to establish an institution that would be a link between the business community and state bodies. This connection is necessary in the adoption of systemic laws, which should provide a faster and more efficient transition process, as well as for the establishment of new connections.

Our mission is to create a business environment in which it will be possible to establish and strengthen significant business contacts. We provide a wide range of services to our members. These services are designed to help companies and entrepreneurs to make the most effective use of their time and marketing investments, as well as to provide existing and prospective members with insight into current business events in the country and the world through seminars, fairs, courses and the like.

The Regional Chamber of Commerce Kruševac, as a voluntary and free association of the economy from the Rasina district, deals with encouraging economic development by providing services to companies and entrepreneurs in the domestic and foreign markets. The Chamber covers the area of ​​the Rasina administrative district with the City of Kruševac and five belonging municipalities - Trstenik, Aleksandrovac, Ćićevac, Brus and Varvarin. Our services should meet the needs of the economy in the fields of connecting the economy and sources of funding, placement of goods and services, marketing and promotion, IT support, education, information, mediation in contacts with state and local administration, international organizations and representation in the broadest sense.

The Chamber of Commerce is managed by the Assembly of the Chamber (Members of the Assembly of RPK Kruševac), which consists of members - businessmen from the area covered by the Chamber and the Board of Directors of the Chamber as the executive body of the Assembly. The Chamber of Commerce is directly managed by the President, and the professional service is managed by the Secretary of the Chamber.

The Rasina Ethno Association was founded 13 years ago, and the premises where the members work are located in the Bivolje Local Community. They are engaged in the production of artistic and useful household items, and their souvenirs have been exhibited in Kustendorf for seven years. Ethno association Rasina is an association for the affirmation of tradition and culture as well as the promotion of old crafts and handicrafts.

During the last year, they realized numerous exhibitions and projects with the support of the Ministry of Culture, the Regional Chamber of Commerce Krusevac, organizations and other associations.

The projects, planned for 2019, are very important for acquiring new knowledge, but also for establishing business cooperation in our country and abroad, the president of the Rasina association is Dušica Milenković.